Brand Command
Alex Marland · 2016
Where to buy
Amazon’s price changes daily, so the most accurate place to see it is there, at the moment you buy.
View on AmazonThis is an affiliate link: if you buy through it, the site earns a small commission at no extra cost to you, which helps us bring quality content and maintain the site. As an Amazon Associate we earn from qualifying purchases.
About the book
"Canada's style of politics has changed in the last two decades. More recently, ministers have been kept on a short leash. MPs parrot the same catchphrases across the country. Journalists are shunned. Government information is hidden. Why is this happening? To get to the bottom of this, Alex Marland conducted over seventy interviews with political insiders, reviewed internal political files, and submitted dozens of access to information requests. He discovered that in the face of rapid changes in communication technology, the PMO relies on corporate marketing strategies to centrally control government messages and influence voters. At the core of the strategy is brand control; at stake is democracy as we know it."--
Book details
- Year
- 2016
- Language
- English
- Publisher
- University of British Columbia Press
- Editions
- 2
- Pages
- 528
- ISBN
- 9780774832038
Data source: Wikidata
More by Alex Marland
