Brand new
G. Michael Maddock · 2011
Where to buy
Amazon’s price changes daily, so the most accurate place to see it is there, at the moment you buy.
View on AmazonThis is an affiliate link: if you buy through it, the site earns a small commission at no extra cost to you, which helps us bring quality content and maintain the site. As an Amazon Associate we earn from qualifying purchases.
About the book
"A strategic blueprint for successful new product development and implementation. Brand New provides a clear road map to creating successful new products using a revolutionary innovation process. Author Mike Maddock has used his firm's innovation process to create and launch what is now CBS Sports Online, patent a new billing experience for AT&T, create the McDonald's Snack Wrap, and launch Precision Farming for Case New Holland, among others. Innovative and truly visionary, this book teaches other companies how they can maximize performance and revenue.. Presents an overarching strategy for creating and introducing new products effectively. Written by innovation thought leaders, with clients including SC Johnson, Allstate, Philips, Johnson & Johnson, McDonald's, Kellogg's, Sears, and many more. Reveals a step-by-step blueprint for a disciplined, replicable process that employs a mix of creativity and science to successfully introduce new products. Creative and intelligent, Brand New equips today's businesses to develop a well-defined process for introducing new products efficiently?make that process a reality."--
Book details
- Year
- 2011
- Language
- English
- Publisher
- Wiley
- Editions
- 1
- Pages
- 218
- ISBN
- 9780470643594
Data source: Wikidata