Jean-Marc Lehu
Brand Rejuvenation
Jean-Marc Lehu · 2008
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"Featuring case studies of major international brands, including Dove, Nivea, Marks & Spencer and Tesco, and visual examples of brand advertisements, Brand Rejuvenation offers brand managers, marketing professionals and students of marketing practical tools to facilitate brand evolution."--Jacket.
Book details
- Year
- 2008
- Language
- English
- Publisher
- Kogan Page
- Editions
- 1
- Pages
- 252
- ISBN
- 9780749451462
Data source: Wikidata
