Brand Rewired
Anne H. Chasser · 2010
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About the book
Discover how the world's leading companies have added value to their company by rewiring the brand creation process. Brand Rewired showcases the world's leading companies in branding and how they have added value to their company by rewiring the brand creation process to intersect strategic thinking about intellectual property without stifling creativity.: Features interviews with executives from leading worldwide companies including: Kodak, Yahoo, Kraft, J. Walter Thompson, Kimberly Clark, Scripps Networks Interactive, the Kroger Company, GE, Procter & Gamble, LPK, Northlich and more; Highligh.
Book details
- Year
- 2010
- Language
- English
- Publisher
- John Wiley & Sons
- Editions
- 5
- Pages
- 243
- ISBN
- 9780470648827
Data source: Wikidata
