Brand ritualsZain Raj
Brand rituals
Zain Raj · 2012
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About the book
In Brand Rituals: How Successful Brands Bond with Customers for Life, Zain Raj--a recognized leader in the marketing and strategy space--posits that companies and their brands have the ability to drive significant business impact by creating a bond with their most loyal customers. Raj calls this a Brand Ritual, a deep, abiding relationship that customers build with brands--which becomes an integral part of their lives. The book discusses how it's no longer about consumer beliefs; it's all about customer behavior.
Book details
- Year
- 2012
- Language
- English
- Publisher
- Spyglass Pub.
- Editions
- 1
- ISBN
- 9780984633746
Data source: Wikidata