Brand success
Matt Haig · 2011
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Brand success equals business success. A simple equation, but identifying those winning qualities is not easy. To achieve this goal, the author applies a range of criteria including financial success, longevity, technological advancement, new product development, work place revolution and mass communication. The result is a comprehensive, entertaining and illuminating collection. From Adidas to Zippo, we are guided through a gallery of some of the world's best-known names and given a rare insight into the secret of their success. It includes comments from brand managers, psychologists, academics and other experts.
Book details
- Year
- 2011
- Language
- English
- Publisher
- Kogan Page
- Editions
- 1
- Pages
- 296
- ISBN
- 9780749462871
Data source: Wikidata
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