Brand turnaroundKaren Post
Brand turnaround
Karen Post · 2012
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About the book
How did Toyota, Tylenol, and Goldman Sachs bounce back from the brink of destruction? This book reveals the answers and provides valuable lessons for anyone tasked with reviving a brand.
Book details
- Year
- 2012
- Language
- English
- Publisher
- McGraw-Hill
- Editions
- 1
- Pages
- 262
- ISBN
- 9780071775281
Data source: Wikidata
