Rajkumar Dixit
Branded Faith
Rajkumar Dixit · 2010
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"In Branded faith, Rajkumar Dixit enters an engaging and intellectually stimulating analysis of what the church can learn from the business practices of marketing, branding, and contextualization. Using examples drawn from widely recognized companies such as Nike, Starbucks, Coca-Cola, and Subway, Dixit systematically builds a case for the power of a story, and emphasizes the importance of seeking culturally relevant ways to spread it."--Back cover.
Book details
- Year
- 2010
- Language
- English
- Publisher
- Wipf & Stock Pub
- Editions
- 3
- Pages
- 180
- ISBN
- 9781608995592
Data source: Wikidata