China Knowledge Press Pte Ltd
Branding in China
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Written for all who are interested in marketing products and services to the world's fastest growing market of 1.3 billion people, this book is a complete guide on developing and managing strategies for increasing brand value in China.
Book details
- Year
- 2005
- Language
- English
- Publisher
- China Knowledge Press
- Editions
- 1
- Pages
- 355
- ISBN
- 9789814163057
Data source: Wikidata
