Melissa Aronczyk
Branding the Nation
Melissa Aronczyk · 2013
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What happens to the nation when it is reconceived as a brand? How does nation branding change the terms of politics and culture in a globalized world? This book offers a unique critical perspective on the power of brands to affect how we think about space, value, and identity.
Book details
- Year
- 2013
- Language
- English
- Publisher
- Oxford University Press, Incorporated
- Editions
- 5
- Pages
- 256
- ISBN
- 9780199752164
Data source: Wikidata
