Rick Mathieson
Branding unbound
Rick Mathieson · 2005
Where to buy
Amazon’s price changes daily, so the most accurate place to see it is there, at the moment you buy.
View on AmazonAbout the book
Leading companies such as Wal-Mart, McDonald's, Starbucks, Kellogg's, MTV, Procter & Gamble, and others are already reaching millions of customers, one at a time, wirelessly. In this book, Rick Mathieson reveals how your business can emulate some of the most powerful and successful branding strategies in the world.--[book jacket].
Book details
- Year
- 2005
- Language
- English
- Publisher
- AMACOM/American Management Association
- Editions
- 1
- Pages
- 244
- ISBN
- 9780814472873
Data source: Wikidata
