Breaking Up America
Joseph Turow · 1997
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About the book
Combining shrewd analysis of contemporary practices with a historical perspective, Breaking Up America traces the momentous shift that began in the mid-1970s when advertisers rejected mass marketing in favor of more aggressive target marketing. Turow shows how advertisers exploit differences between consumers based on income, age, gender, race, marital status, ethnicity, and lifesyles.
First sentence: "ADVERTISERS WILL HAVE their choice of horizontal demographic groups and vertical psychographic program types."
Book details
- Year
- 1997
- Language
- English
- Publisher
- University Of Chicago Press
- Editions
- 3
- Pages
- 256
- ISBN
- 9780226817507
Data source: Wikidata
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