Breakthrough marketing plans
Tim Calkins · 2012
Where to buy
Amazon’s price changes daily, so the most accurate place to see it is there, at the moment you buy.
View on AmazonAbout the book
"Almost every company creates a marketing plan each year, and many spend hundreds of employee hours researching, preparing and presenting their tomes to senior executives. But most marketing plans are a waste of time; they are too long, too complicated and too dense. They end up sitting on a shelf, unread and unrealized.Breakthrough Marketing Plans is an essential tool for people who create marketing plans and people who review them. The book provides simple, clear frameworks that are easy to apply, and highlights why marketing plans matter, where they go wrong and how to create a powerful plan that will help build a strong, profitable business"-- "An essential guide to creating simpler and more powerful marketing plans in an age of increasing amounts of data, marketing tactics, and competititve pressure"--
Book details
- Year
- 2012
- Language
- English
- Publisher
- Palgrave Macmillan
- Editions
- 1
- Pages
- 248
- ISBN
- 9780230340336
Data source: Wikidata
