Brick by brickDavid C. Robertson
Brick by brick
David C. Robertson · 2013
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About the book
In the 1990s, LEGO failed to keep pace with the revolutionary changes in kids' lives and began sliding into irrelevance. It took a new LEGO management team, faced with the growing rage for electronic toys, few barriers to entry, and ultra-demanding consumers, to reinvent the innovation rule book and transform LEGO into one of the world's most profitable, fastest-growing companies. Robertson reveals how LEGO looked beyond products and learned to leverage a full-spectrum approach to innovation.
Book details
- Year
- 2013
- Language
- English
- Publisher
- Crown Business
- Editions
- 1
- Pages
- 305
- ISBN
- 9780307951601
Data source: Wikidata
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