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Buchhandelsstrategien Im Digitalen Markt

Simon Hiller · 2016

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About the book

"This study seeks to discover potentially successful responses and strategic positions on the part of bookseller chains in response to disruptive innovations in business and production models. Its guiding research interest is developed through five key questions"--

Book details

Year
2016
Language
German
Publisher
de Gruyter GmbH, Walter
Editions
4
Pages
382
ISBN
9783110478693

Data source: Wikidata