BUILDING A STORY BRANDDonald Miller

BUILDING A STORY BRAND

Name: BUILDING A STORY BRAND
ISBN: 9780718033323

Donald Miller · 2018

Where to buy

Amazon’s price changes daily, so the most accurate place to see it is there, at the moment you buy.

View on Amazon

About the book

Every day, most business leaders make a mistake that costs them money: they don't explain clearly what it is their company does. The StoryBrand Framework is a paradigm-shifting approach to connecting with customers that provides the ultimate competitive advantage, revealing the secret to helping customers understand the benefits of using your products, ideas, or services. Building a StoryBrand teaches: -the seven universal story points all humans respond to -the real reason customers make purchases -how to simplify a brand message so people understand and act on it -how to create the most effective messaging for websites, brochures, and social media. Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.