Robert A. Sevier
Building brand momentum
Robert A. Sevier · 2008
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The book examines the role key people and groups play in developing a brand strategy, outlines ideas for winning internal support, and presents options to help you more effectively communicate your brand. The book also looks at ways to extend your brand through traditional and not-so-traditional media and channels and offers a careful review of brand budgeting and measuring brand return on investment. Finally, the book addresses the need for institutional hustle as part of your brand strategy --Back cover.
Book details
- Year
- 2008
- Language
- English
- Publisher
- Strategy Publishing
- Editions
- 1
- Pages
- 272
- ISBN
- 9780971059733
Data source: Wikidata