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Building brand value the Playboy way

Susan Gunelius · 2009

Where to buy

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About the book

"Susan Gunelius uncovers how a brand about sex survived and thrived despite attacks from every direction, in an increasingly competitive market and jaded consumers. It's the story of brand building, brand value, brand longevity and the ultimate brand champion"--Provided by publisher.

Book details

Year
2009
Language
English
Publisher
Palgrave Macmillan
Editions
4
Pages
188
ISBN
9780230577893

Data source: Wikidata

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