Building great customer experiencesColin Shaw

Building great customer experiences

Name: Building great customer experiences
ISBN: 9780333990131

Colin Shaw · 2002

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About the book

"Many business books look at new companies and how they have become successful. This book bases itself in the reality in which most business people find themselves daily - working in companies which have been established for some time and which are faced with legacy people, legacy processes, legacy systems, legacy channels and an existing culture. It focuses on how you can change an existing organisation in order to build and deliver great customer experiences."--Jacket.