Peter S.H. Leeflang
Building Models for Marketing Decisions
Peter S.H. Leeflang, Dick R. Wittink, Michel Wedel, Philippe A. Naert · 2000
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- Year
- 2000
- Language
- English
- Publisher
- Springer
- Editions
- 3
- Pages
- 664
- ISBN
- 9780792378136
Data source: Wikidata
