Building Reputational Capital
Kevin T. Jackson · 2004
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About the book
In the aftermath of scandals such as those at Enron and WorldCom, there is a growing suspicion of the corporate world. For this reason it is more important than ever for firms to maintain a good reputation. In Building Reputational Capital, Kevin T. Jackson offers a practical guide to takingthe high road--the only path that leads to lasting success. Based on extensive research and real-world experience, Building Reputational Capital reveals basic principles of integrity and fairness with which firms can build an enduring reputation. More than image, a firm's reputation is a form of capital often neglected in the boardroom and overlooked inconventional analyses of financial statements...
First sentence: A basic mind change is occurring in business.
Book details
- Year
- 2004
- Language
- English
- Publisher
- Oxford University Press, USA
- Editions
- 3
- Pages
- 240
- ISBN
- 9780195161380
Data source: Wikidata
