Business Modeling and Data Mining (The Morgan Kaufmann Series in Data Management Systems)

Business Modeling and Data Mining demonstrates how real world business problems can be formulated so that data mining can answer them. The concepts and techniques presented in this book are the essential building blocks in understanding what models are and how they can be used practically to reveal hidden assumptions and needs, determine problems, discover data, determine costs, and explore the whole domain of the problem. This book articulately explains how to understand both the strategic and tactical aspects of any business problem, identify where the key leverage points are and determine where quantitative techniques of analysis -- such as data mining -- can yield most benefit. It addresses techniques for discovering how to turn colloquial expression and vague descriptions of a business problem first into qualitative models and then into well-defined quantitative models (using data mining) that can then be used to find a solution. The book completes the process by illustrating how these findings from data mining can be turned into strategic or tactical implementations.

First sentence: "Humans have a driving passion to control the world, and indeed, we do understand and control it in ways far beyond the abilities of any other animal."

Year

2003

Language

English

Publisher

Morgan Kaufmann

Editions

2

Pages

650

ISBN

9781558606531

Data source: Wikidata