Business on a Shoestring -- Delighting Your Customers

Your relationship with your customers is probably one of the most important you'll ever have. No business can survive without them, but reaching customers in the first place is a big challenge for small companies. This book will help you do just that by offering invaluable advice on a range of key issues including: understanding your customers; hiring the right people; coping with complaints; adding a personal touch; and learning from your competitors.

Year

2007

Language

English

Series

Business on a Shoestring

Publisher

A & C Black

Editions

1

Pages

177

ISBN

9781408102442

Data source: Wikidata