Business to business direct marketing

Veteran business marketer Bob Bly unlocks the secrets behind the seven key strategies and tactics of business-to-business direct marketing. He takes the reader step-by-step through the different types of communications and media at the marketer's disposal.

First sentence: This book is written for the business-to-business marketer-the company, agency, or individual who markets products and services to business, professionals, and industry rather than to consumers.

Year

1992

Language

English

Publisher

NTC Business Books

Editions

1

Pages

267

ISBN

9780844234724

Data source: Wikidata