BUY ME!
Marshal Cohen · 2010
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About the book
18 easy ways to ensure consumers choose your product over the competition'sThe world of consumer business is always hit hardest during a recession. But that doesn't mean you can't still drive sales and growth for your own organization. All it takes to come out on top, even in the toughest economies, is a keen understanding of consumer psychology and the right strategy.Written by Marshal Cohen, a global leader in market research and consumer behavior, Buy Me! takes a close look at customer behavior in today's economy and provides 18 simple techniques you can apply right away to make your products irresistible to customers, byAdding new, must-have features through dramatic upgradesProviding extra services to add valueBuilding upon a strong reputation and impressive brand heritageReevaluating every product to make your company lean and mean as possibleCohen explains how to use these techniques to create a can't-lose business strategy-—helping you turn adversity into opportunity and ultimately generating dramatic profits and growth.
Book details
- Year
- 2010
- Language
- English
- Publisher
- McGraw-Hill
- Editions
- 1
- ISBN
- 9780071713566
Data source: Wikidata
