Buzzmarketing

"There's fake corporate marketing and then there's real marketing. This is the real stuff for real people."—Ben Cohen, co-founder of Ben & Jerry's Ice CreamThese days consumers are paying less and less attention to advertising. A majority already zap commercials, and new technology keeps making it easier to tune out marketing messages.Mark Hughes has written a breakthrough guide to the art of successful buzzmarketing—which many people talk about but few truly understand. He draws on his own real-world experience as an executive and consultant, as well as untold stories of some of the great buzz generators of our time, including American Idol, tie-dye shirts, and the birth of Lite beer.

First sentence: When I worked in the corporate world of big brands, I spent millions of dollars on conventional advertising, And guess what I got?

Year

2005

Language

English

Publisher

Portfolio Trade

Editions

3

Pages

256

ISBN

9781591842132

Data source: Wikidata