Campaign Strategy In Direct Democracy
Laurent Bernhard · 2012
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"This book takes a fresh look at direct democracy by exploring how political actors run direct-democratic campaigns. It is the first study of comparative direct-democratic campaigning and examines eight campaigns on four salient policy domains: immigration, health politics, welfare state issues, and economic liberalism centering on the world's champion par excellence of direct-democracy, Switzerland. Bernhard derives much of his analysis through interviews conducted with campaign managers providing first-hand accounts that offer unprecedented access into the organization and strategy behind direct-democratic campaigns. Campaign Strategy in Direct Democracy is essential reading for students and scholars of political communication and political science."--Publisher's website.
Book details
- Year
- 2012
- Language
- English
- Publisher
- Palgrave MacMillan
- Editions
- 5
- Pages
- 255
- ISBN
- 9781137011336
Data source: Wikidata