Cases on branding strategies and product developmentSarmistha Sarma

Cases on branding strategies and product development

Name: Cases on branding strategies and product development
ISBN: 9781466673939

Where to buy

Amazon’s price changes daily, so the most accurate place to see it is there, at the moment you buy.

About the book

"This book is a collection of case studies illustrating successful brand management strategies as well as common errors of unsuccessful brands"--

Year: 2015
Language: English
Series: A volume in the advances in marketing, customer relationship management, and E-Services (AMCRMES) book series
Publisher: Business Science Reference, An Imprint of IGI Global
Editions: 1
Pages: 417
ISBN: 9781466673939

Data source: Wikidata