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Chinese Business

Liu, Hong. · 2008

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About the book

Providing students and businesspeople with information on business in China, this guide features a mix of theoretical, academic and practical perspectives. It offers a wide view of industry structures and the competitive landscape, and provides a framework for Western companies to develop business and marketing strategies.

Book details

Year
2008
Language
English
Publisher
Routledge
Editions
4
Pages
256
ISBN
9780415403092

Data source: Wikidata

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