Chinese multinationals
Jean-Paul Larçon · 2009
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About the book
"This book examines the rise of Chinese companies in international markets during the last two decades of rapid expansion of the Chinese economy. The fruit of a collaboration between two leading business schools, HEC Paris and the School of Economics and Management of Tsinghua University, it provides a comprehensive overview of the strategies of Chinese multinationals in terms of international marketing and branding, M & As and international joint ventures, management of technology, organization and human resource management, etc. The strategies of several well-known companies are described in detail, including Baosteel, Bird, Haier, Hisense, Huawei Technologies, Lenovo, Nuchtech, Petrochina, TCL, Tsingtao Brewery, Wahaha, Wanxiang, etc."--Pub. website.
Book details
- Year
- 2009
- Language
- English
- Publisher
- World Scientific
- Editions
- 1
- Pages
- 268
- ISBN
- 9789812835000
Data source: Wikidata
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