Bartow J. Elmore
Citizen Coke: The Making of Coca-Cola Capitalism
Bartow J. Elmore · 2014
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Presents a history of the Coca-Cola Company, outlining the company's strategies for production, cost control, and franchising while citing its role in resource depletion and obesity.
Book details
- Year
- 2014
- Language
- English
- Publisher
- W. W. Norton & Company
- Editions
- 1
- Pages
- 432
- ISBN
- 9780393241129
Data source: Wikidata
