Co-OpetitionBarry J. Nalebuff
Co-Opetition
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About the book
A business manual which applies Game Theory to business strategy, examines the classic paradox between competition and co-operation, and explains why they are in fact complementary. Companies profiled include Coca-Cola, Pepsi Cola, Nutrasweet, Nintendo and General Motors.
Book details
- Year
- 1996
- Language
- English
- Publisher
- Currency
- Editions
- 5
- Pages
- 304
- ISBN
- 9780385479509
Data source: Wikidata
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