Communicating GloballyDon E. Schultz
Communicating Globally
Don E. Schultz, Philip J. Kitchen · 2000
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About the book
Corporate globalization has created a growing worldwide demand for guidance on how to apply the principles of integrated marketing communications across the borders. Readers will learn how to put theory into practice with case studies from around the world.
Book details
- Year
- 2000
- Language
- English
- Publisher
- McGraw-Hill
- Editions
- 1
- Pages
- 280
- ISBN
- 9780844225227
Data source: Wikidata
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