Competitors

In Competitors, international strategy guru Liam Fahey provides a new integrated, comprehensive method for analyzing the competition. Called competitor learning, the method is the product of Fahey's 15 years of consulting, researching, and teaching competitor analysis in cutting-edge companies in the United States and Europe. It combines a system for identifying critical competitor data with a series of analytical frameworks to help you develop powerful strategic insights. Competitors teaches managers how to know their competition as thoroughly as they know their own organization, and how to use that knowledge to outwit, outmaneuver, and outperform rivals.

First sentence: JUST A FEW DECADES AGO, COMPETITION IN MOST INDUSTRIES COULD BE APTLY likened to a traditional horse race in which companies jockey fiercely for market share.

Year

1998

Language

English

Publisher

Wiley

Editions

1

Pages

576

ISBN

9780471295624

Data source: Wikidata