Complete Guide to Advertising
Torin Douglas · 1985
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About the book
With a forward by Barry Day this lavishly illustrated book is quite simply the complete guide to advertising. It covers such topics as: Why advertising sells; How to choose and agency; How to write an ad; How to plan a campaign; Selecting the best media; How to get the best deals on space; Why ideas should be pre-tested; When to schedule marketing decisions; How to commission photographs; How to choose effective type-faces; How to decide budgets - and much more.
Book details
- Year
- 1985
- Language
- English
- Publisher
- Book Sales
- Editions
- 4
- ISBN
- 9780890097847
Data source: Wikidata