Connected marketingPaul Marsden

Connected marketing
Paul Marsden · 2007
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About the book
"Through a wide range of solutions and case studies from the coalface, Connected Marketing demystifies viral, buzz and word of mouth marketing and demonstrates that managing successful connected marketing activity is possible through an organized series of decisions and approaches - it's not a hit-or-miss quest for that one groundbreaking idea."--Jacket.
Book details
- Year
- 2007
- Language
- English
- Publisher
- Taylor & Francis Group
- Editions
- 8
- Pages
- 216
- ISBN
- 9781136415623
Data source: Wikidata
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