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Connected marketing

Paul Marsden · 2007

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About the book

"Through a wide range of solutions and case studies from the coalface, Connected Marketing demystifies viral, buzz and word of mouth marketing and demonstrates that managing successful connected marketing activity is possible through an organized series of decisions and approaches - it's not a hit-or-miss quest for that one groundbreaking idea."--Jacket.

Book details

Year
2007
Language
English
Publisher
Taylor & Francis Group
Editions
8
Pages
216
ISBN
9781136415623

Data source: Wikidata

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