Consumer behaviour
Robert East · 2013
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About the book
This second edition of Consumer Behaviour: Applications in Marketing continues to combine accessible writing by respected marketing academics with a strong focus on the use of research to help higher-level students to develop analytical and evidence-based thinking in marketing. Updated with contemporary, global examples and case studies from the arts, sport and entertainment, this second edition includes: - increased coverage of cross-cultural work, including a new chapter on Consumer Differences incorporating age and gender differences and other forms of consumption, such as sustainability aspects - key words and Questions or Exercises at the end of each chapter - additional Companion Website material.
Book details
- Year
- 2013
- Language
- English
- Publisher
- SAGE
- Editions
- 1
- Pages
- 337
- ISBN
- 9781446211229
Data source: Wikidata
