Consumer information systems and relationship managementAngela Lin

Consumer information systems and relationship management

Name: Consumer information systems and relationship management
ISBN: 9781466640825

Angela Lin, Jonathan Foster, Paul Scifleet · 2013

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About the book

"This book highlights empirical research, theoretical frameworks, and relevant models on the understanding and implementation of consumer information systems, covering consumer perceptions of practicality and ease of use"--Provided by publisher.

Book details

Year: 2013
Language: English
Series: Advances in marketing, customer relationship management, and E-Services (AMCRMES) book series
Publisher: Business Science Reference
Editions: 1
Pages: 236
ISBN: 9781466640825

Data source: Wikidata