ConsumersEric Arnould
Consumers
Eric Arnould, Linda Price, George Zinkhan · 2003
Where to buy
Check today’s price on Amazon. We do not show prices because they change daily.
View on AmazonAffiliate link. As an Amazon Associate we earn from qualifying purchases.
About the book
This text presents a global, eclectic and multi-disciplinary coverage of conumer behaviour. It looks at the impact of the Internet and other technological advances on consumer's lives, with a focus on how culture affects variables such as perception, emotions, lifestyle and decision-making.
Book details
- Year
- 2003
- Language
- English
- Publisher
- McGraw Hill Higher Education
- Editions
- 2
- ISBN
- 9780071247092
Data source: Wikidata