ConsumersEric J. Arnould
Consumers
Eric J. Arnould, Eric Arnould, Linda Price, George M Zinkhan · 2001
Where to buy
Check today’s price on Amazon. We do not show prices because they change daily.
View on AmazonAffiliate link. As an Amazon Associate we earn from qualifying purchases.
About the book
This text presents a global, eclectic and multi-disciplinary coverage of consumer behaviour. It looks at the impact of the Internet and other technological advances on consumer's lives, with a focus on how culture affects variables such as perception, emotions, lifestyle and decision-making.
Book details
- Year
- 2001
- Language
- English
- Publisher
- McGraw-Hill/Irwin
- Editions
- 1
- Pages
- 768
- ISBN
- 9780256133608
Data source: Wikidata
