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Contemporary Advertising

William F. Arens · 2003

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About the book

Adventising perspectives, crafting marketing and advertising strategies, integrating adverting with other elements of the communications mix....

First sentence: As a consumer, you are exposed to hundreds and maybe even thousands of commercial messages every day.

Book details

Year
2003
Language
English
Publisher
Irwin/McGraw-Hill
Editions
5
Pages
62
ISBN
9780071214254

Data source: Wikidata

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