Contemporary Canadian marketing cases

"Highly readable and current, this Canadian case book provides you with the opportunity to gain valuable experience in marketing case analysis through active participation and discussion. The various activities foster learning through the development of independent thought and creativity and interpersonal, communication, and decision-making skills."--Page 4 of cover.

Year

2008

Language

English

Publisher

Pearson Prentice Hall

Editions

1

Pages

331

ISBN

9780132059732

Data source: Wikidata