Roger A Kerin
Contemporary perspectives for strategic market planning
Roger A Kerin, Roger A. Kerin, Vijay Mahajan, P. Rajan Varadarajan · 1990
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- Year
- 1990
- Language
- English
- Publisher
- Allyn & Bacon
- Editions
- 1
- Pages
- 715
- ISBN
- 9780205123018
Data source: Wikidata
