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Content rules

Ann Handley · 2011

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About the book

A one-stop source on the art and science of developing marketing content that people care about. This coverage is interwoven with case studies of companies successfully spreading their ideas online--and using them to establish credibility and build a loyal customer base.

Book details

Year
2011
Language
English
Series
New rules of social media series
Publisher
Wiley
Editions
12
Pages
282
ISBN
9780470648285

Data source: Wikidata

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