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Content Warfare

Ryan Hanley · 2015

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About the book

"There is a battle taking place online every day. It's not a fight for the fate of the world... just the future of your business. A battle fought with content. A battle far too many businesses are losing... We're here to win the battle for attention...Connected Generation consumers want to know who the human is behind the corporate logo. Content, in the form of media such as blog posts, video, podcasts and images, allows us to tell our story and connect with our customers in ways that were impossible 15 years ago. We must be authentic, transparent and honest..."--Amazon.com description.

Book details

Year
2015
Language
English
Publisher
Ryan Hanley
Editions
3
Pages
200
ISBN
9780986369322

Data source: Wikidata

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