Corporate architecture
Alejandro Bahamón, Ana Cristina G. Cañizares, Antonio Corcuera · 2009
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About the book
"The implementation of architecture as a marketing tool in order to "build" a corporate image is a phenomena that in the twenty-first century has produced exceptional buildings designed by world-famous architects to elevate the status of prestigious firms through their association with iconic structures. Corporate Architecture offers an in-depth analysis of this growing trend, exploring not only the buildings themselves but also the history of each firm and its relation to evolving design concepts."--BOOK JACKET.
Book details
- Year
- 2009
- Language
- English
- Publisher
- W.W. Norton & Co.
- Editions
- 1
- Pages
- 503
- ISBN
- 9780393733051
Data source: Wikidata
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