Corporate creativityRobinson, Alan
Corporate creativity
Robinson, Alan · 1997
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About the book
Corporate creativity identifies six essential elements that companies can use to turn their creativity from a hit-or-miss proposition into something consistent that they count on: alignment; self-initiated activity; unofficial activity; serendipity; diverse stimuli; within- company communication.
Book details
- Year
- 1997
- Language
- English
- Publisher
- Berrett-Koehler Publishers, Incorporated
- Editions
- 1
- ISBN
- 9781605097619
Data source: Wikidata
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