Counter strategies in global markets

"Developing BRIC markets are changing the business models of traditional western technology leaders. Classic business strategies are no longer suitable for companies attacking abroad whilst defending their market at home. Based on real-life cases, the book evaluates the best new strategies for western companies in technology-based B2B markets."--Publisher's website.

Year

2012

Language

English

Publisher

Palgrave Macmillan

Editions

1

Pages

170

ISBN

9780230301313

Data source: Wikidata