Creating and capturing value
Garth Saloner, A. Michael Spence · 2001
Where to buy
Check today’s price on Amazon. We do not show prices because they change daily.
View on AmazonAffiliate link. As an Amazon Associate we earn from qualifying purchases.
About the book
"Creating and Capturing Value: Perspectives and Cases on Electronic Commerce introduces the reader to the dynamic world of e-commerce. The book consists of two sections. The first is "Perspectives" which provides an overview of important issues in electronic commerce such as the technologies that preceded the Internet and how the new technologies are changing the landscape. The second is "Cases", which features 22 cases developed at Stanford University. These cases present a real-world context, as well as a wealth of information about technologies, industries, issues, firms, strategies, and organizational structures."--Jacket.
Book details
- Year
- 2001
- Language
- English
- Publisher
- Wiley
- Editions
- 1
- Pages
- 608
- ISBN
- 9780471410157
Data source: Wikidata
More by Garth Saloner
