Creating and delivering your value propositionCindy Barnes
Creating and delivering your value proposition
Cindy Barnes · 2009
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About the book
A value proposition is an analysis and quantified review of the benefits and costs of an offering for a prospective customer or customer segment. Creating and Delivering Your Value Proposition contains all the information one needs to understand and create value propositions. It explains what they are, their importance and how to build and deliver them for profitable growth.
Book details
- Year
- 2009
- Language
- English
- Publisher
- Kogan Page
- Editions
- 2
- ISBN
- 9780749455125
Data source: Wikidata
